Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Give Local MOV!



Major Milestones

The Give Local MOV Team will:

  • Encourage nonprofits to sign up for Give Local MOV
  • Network with and recruit local community nonprofit leaders to expand and amplify Give Local MOV’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Give Local MOV and customize your profile
  • Assemble your Give Local MOV team and involve them in planning how your Give Local MOV campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Give Local MOV, how to promote your Give Local MOV campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Give Local MOV Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give Local MOV
  • Continue offering trainings to nonprofits participating in Give Local MOV, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in Give Local MOV to use, and for use on #GiveLocalMOV social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Give Local MOV? How will you use the funds raised during Give Local MOV? Why should donors give to you on Give Local MOV? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Give Local MOV and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give Local MOV on May 7th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The Give Local MOV Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Give Local MOV’s message to nonprofits, donors, and other general supporters
  • Continue promoting Give Local MOV to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Give Local MOV “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Give Local MOV Team will:

  • Heavily promote Give Local MOV to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Give Local MOV

You should:

  • Post on social media regularly about Give Local MOV, using the hashtag #GiveLocalMOV
  • Email your supporters with additional details about Give Local MOV. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Give Local MOV Team will:

  • Heavily promote Give Local MOV to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Give Local MOV, using the hashtag #GiveLocalMOV
  • Email your supporters with updates and how they can help your Give Local MOV campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Give Local MOV Team will:

  • Share statistics from Give Local MOV, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Give Local MOV participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Give Local MOV by posting volunteer opportunities, fundraising, and hosting events!